Technical illustration for Nespresso presence in local coffeeshops.
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- CLIENT Nespresso and Futurebrand
- EXPERTISE Illustration
- DESIGNERS Jun Ioneda and Gabriela Namie
- EXHIBITION Graphic Design Biennial, Rio de Janeiro, 2015
- AWARDS Indigo Awards, Japan, Illustration/Gold, 2018
CONTEXT
With activity in 50 countries and employing more than 2.500 people worldwide, Nespresso introduced a big change in the way people consume coffee at home and at work. Futurebrand created a guide for their presence and material disposition in local cafés and comissioned Barca to create the illustrations for it.
SOLUTION
It was a big challenge to create a 2D illustration language for Nespresso, which uses a photographic sophisticated language. In order to preserve brand’s features, we used a reduced color pallete and simple shapes.
Two years later, we were commissioned to work on the second stage of the project illustrating the situation in local bakeries.