Celebrating
and Drinking
Responsibly
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- Client • Heinekein
- Illustration Direction • Jun Ioneda
- Illustrations • Jun Ioneda, Luiza Formagin, Iago Novais, Pedro Lunardi
- Script • Maira Begalli, Teo Garfunkel
- Project Management • Maira Begalli
Heineken Group promotes many events in Brazil. As a brand that sells alcoholic beverages, it wants people to celebrate in a responsible way. To make sure that those experiences are as safe as possible for everyone, they comissioned us a collection of booklets, illustrations and animations to communicate those guidelines to their staff in a fun, light-hearted way.