A better city, one project at a time.

  • CLIENT São Paulo Lab
  • EXPERTISE Logo and Visual Identity
  • ART DIRECTION Jun Ioneda
  • DESIGNERS Jun Ioneda, Gabriela Namie

São Paulo Lab promotes open-source collective projects marathons, aiming to create new solutions for urban issues. After months of tests, projects are released to public domain.

Inspired by the shape of tesseract – a four dimensional cube –. we created an identity that translates both the project’s incubation and the ripple effect caused by its release in the city. Vivid colors and an upbeat mood, São Paulo Lab invites all civilians to occupy public spaces and take part of the city.