Everyday
souvenirs

  • Client • Uber
  • Design/Creative Direction • Wieden+Kennedy São Paulo
  • Expertise • Illustration
  • Art Direction • Jun Ioneda
  • Illustration • Jun Ioneda, Lucas Sales, Sofia de Carvalho
  • Project Manager • Maira Begalli

Due to the long lasting isolation during the coronavirus pandemic, getting out of the house for everyday small activities became huge events. In that context, we were invited by Wieden+Kenedy São Paulo and Uber to create funny illustrations that highlighted those moments such as: cutting your hair, taking your pets to the petshop, or going to the dentist. Those illustrations became collectible souvenirs like postcards, t-shirts, keychains, bags and stickers.