Build your
own style
- Client • Enjoei
- Expertise • Illustration
- Illustration Direction • Jun Ioneda
- Illustration • Luiz Mello, Jun Ioneda
- Animation • oito:olhos
- Project Manager • Maira Begalli
Enjoei is a well-known name in Brazil for “secondhand” products. The platform, which started as a blog in 2009, now operates as an e-commerce marketplace spanning a wide range of categories. Looking to express its lively, humorous voice and distinctly Brazilian character, BARCA was invited to develop a new illustration style that could capture this universe in sync with their brand new Visual Identity developed by Tátil agency. We developed a series of modular illustrations and characters for communications, categories, and stickers that function as an extension of the brand itself. The work captures the essence of Enjoei through colorful and vibrant visuals, with shapes inspired by the new branding’s typography and visual elements.