Celebrating
and Drinking
Responsibly

  • Client • Heinekein
  • Illustration Direction • Jun Ioneda
  • Illustrations • Jun Ioneda, Luiza Formagin, Iago Novais, Pedro Lunardi
  • Script • Maira Begalli, Teo Garfunkel
  • Project Management • Maira Begalli

Heineken Group promotes many events in Brazil. As a brand that sells alcoholic beverages, it wants people to celebrate in a responsible way. To make sure that those experiences are as safe as possible for everyone, they comissioned us a collection of booklets, illustrations and animations to communicate those guidelines to their staff in a fun, light-hearted way.