Your dream
venture
- Client • Ton
- Expertise • Illustration Style for Branding
- Art and Illustration Direction • Jun Ioneda
- Illustrations • Henrique Afonso
- Project Manager • Maira Begalli
Ton is a platform that provides digital payment solutions through card machines, targeting small and medium-sized businesses. Barca has developed an illustration style with elements from the entrepreneur’s daily life, easily recognizable and linked to Brazilian consumer culture. The illustrations blend realistic elements and effects with the whimsical universe of the character Ton, while also exploring the use of perspective as a proprietary resource that echoes the shapes of the visual identity.