Getting it done
in a Flash
- Client • Uber Flash
- Creative Direction • AKQA
- Expertise • Animação, Ilustração
- Illustration Direction • Jun Ioneda
- Illustrations • Jun Ioneda, Henrique Afonso
- Animation • Ricardo Campana
- Project Manager • Maira Begalli
Uber is a popularly known application for its passenger cars, but it also allows for the delivery of objects through Uber Flash. To promote this feature, AKQA created a lighthearted campaign showcasing outlandish solutions that could be resolved in a “flash” using Uber. For this project, we created an aesthetic that combines humor with the main characteristics of Uber’s illustration style, which is usually more serious and restrained.